COMPARITY ad targeted people age 26-60 in three Virginia cities; Virginia Beach, Arlington and Richmond, with broad-ish keywords like “comparison”, “shopping”, “comparison shopping” and “insurance”.
3Scape ad targeted people age 13-26 in Virginia Beach interested in “Minecraft”.
After roughly the same amount of time the 3Scape ad performed much better. The key difference, not seen here, is that friends of people who liked the ad are liking 3Scape without seeing the ad. I ended the COMPARITY ad and will use what I’ve learned to try again. The 3Scape ad is still running.